We all know that DC Comics has been going through the wringer as of late.
Between losing/firing Paul Levitz, hiring Diane Nelson, to announcing their intention to mysteriously somehow pass Marvel in sales, to adding new “semi-suits” behind the scenes (Johns and Lee), raising and lowering comic book prices and page counts, moving or not moving to Los Angeles… It seriously might be enough to make one forget that your company is celebrating its
75th Anniversary
Still, DC’s collective take on this milestone borders on nothing short of criminal malfeasance.
Case in point.
The beautiful Christopher Reeve as Superman Bust arrived in my hands today. An exquisite, wonderful likeness.
Normally, I wouldn’t take the time to harp on the design of the box such a bust comes in– but I thought I would make an exception for this one:
What's wrong with this box?
Take a good look as DC’s 75th Anniversary Logo:
Holy Crapola!
Seriously. How fucking lame is that?
Makes me wonder if a conversation at DC went like this:
Didio
How much did [name redacted] say he wanted to design us an Anniversary Logo?
Flunky
(unintelligible)
Didio
Fuck That! I’ll just crank one out on Photoshop or Microsoft Word.
Aren’t they meant to have art editors and marketing departments still? I wish DC would go back to using the old DC Bullet http://media.comicmix.com/media/2010/05/15/dc-bullet.jpg though, that was a way better design than the current swishy logo.
I think the best anniversary type covers where the marvel 25th anniversary ones, when you could probably afford to get every marvel comic a month and still afford to eat! http://1.bp.blogspot.com/_eP-TQH6WbX0/Slv5qdeKgEI/AAAAAAAAIW4/AlpVsa01Wvs/s400/Then+and+Now+-+New+Mutants+Issue+Number+45+-+Marvel+Comics+25th+Anniversary+Variant+Cover+Artwork+featuring+Magik+and+New+Mutants+Issue+Number+4+-+Marvel+Comics+70th+Anniversary+Variant+Cover+Artwork+featuring+Magik.jpg , man I wish comics would get back to the where you felt that editorial still gave a shit about the fans!